![]() Follow up connections you’ve already made.So, when would you wanna print up a brochure instead of a flyer? Basically, any time you have more information to give out than you can fit on a flyer. If you print a half-fold brochure on the same standard letter size 8.5” x 11” paper, each side will measure 8.5″ x 5.5″ after folding. That means that each side of a tri-fold brochure that is printed on standard letter size 8.5” x 11” paper will measure 8.5” x 3.69” after folding. The most common styles of brochures are letter-size half-fold and tri-fold. Different folds create different feels, like this gate fold that mimics opening a door. Want to learn more about flyer design? Check out this article on how to design a flyer. A flyer designed for this job needs to be on durable paper. That doesn’t mean you can’t print up flyers on higher quality paper or that there’s never a reason to-some flyers are meant to last a long time, like a list of customer service procedures to be posted in a call center. Since they’re meant to have short lives, they’re usually printed on lower quality, inexpensive paper. Grab people’s attention, let them decide if they want to keep talking to you. The cost per flyer with the printer of your choice will also affect what flyer size you should go for, since larger and non-standard sizes will likely be more expensive. If you’re planning to mail out your flyers, you need to pick a size that fits into a standard envelope, such as A6 or DL. If you’re planning to tape your flyers to walls or want to convey lots of information, you should go for a larger size, such as letter size or A4. Which size you should pick for your flyer design depends largely on the content of your flyer, as well as where and how you want to distribute it. DL (dimension lengthwise): 8.3” x 3.9” or one third of A4.But smaller formats are also popular when it comes to flyers. That’s 8.5” x 11” in the US, or the very similar A4 (8.3” x 11.7”) in the rest of the world. Standard flyer sizesĪ standard flyer is usually the size of a piece of computer paper. Advertise who you are, what you do and what you’re promoting right nowįlyers are low-tech, so they’re perfect for situations where low-tech is just fine or even preferable, like advertising a yard sale or inviting the whole town to your cafe’s grand opening.Get the conversation between you and your customers started with a fact sheet about your product.Let everybody know you’re open for business.Use a flyer when you need to: A classic yet modern standard size flyer by YaseenArt. When you have little bursts of information you need to get out there, a flyer’s the way to do it. Why would I need a flyer?įlyers are quick. Your marketing goals and needs also drive what size flyer or brochure you need and what they need to be made of. Whether you need a flyer, a brochure or both depends on your marketing goals-and that’s not where your print choices end. Got all that? Measure carefully-when it comes to flyers and brochures you want to pick the right sizes and dimensions. As for the sizing, there are lots of standard brochure dimensions, but there are only a couple of standard flyer sizes. A brochure can accomplish lots of things that a flyer simply can’t and there are certain jobs best suited for a flyer and a flyer alone. They are used for totally different things. So, what’s the difference between a flyer and a brochure? The main difference between a flyer and a brochure is the fold, but that crease is just the beginning of their differences. Think you know everything there is to know about flyers? Seems like there’s not too much to understand-they’re the papers stapled up around your neighborhood with little tear-off phone number strips, right? And a brochure is basically a flyer that’s folded up accordion-style-pretty self explanatory.
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